How to Choose the Perfect Palette

I like this article on canva.com because it showcases a few beautiful and original color palettes to use in design work. I included my top three favorite palettes from Poppie’s article below. They have open-source photography, illustrations and and designs, with over 460,000 new designs each week. Check out their site for some other great design tips and assistance with design work including posters, business cards, brochures, banners, and much more.

We have created a suite of 20 different color palettes for you to use and implement to create unique color combinations of your own, that will represent your brand.

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How to Use Social Networks for Personal Branding: Infographic

With my recent discovery of photoshop/illustrator and various infographic creator programs, you have probably noticed that I’m a big fan of infographics. I’ve always been a visual learner, and it is well known that most people absorb more information, faster with visual aids (graphs, pictures, and graphics!) This is why infographics have become such a powerful marketing tool in recent years. Below is an easy to follow infographic that outlines “How to Use Social Networks to Grow Your Personal Brand Online.”

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Although most avid internet-users know the basics about these social networking sites by now, this is great for beginners or people who need some clarification. In an ever-changing technology age, it is becoming increasingly harder to keep up. I have a hard enough time as it is, so I can only imagine how it would be if I didn’t grow up on the computer. This one is for the Baby Boomers and Gen Xs. As for Gen Z…. that’s another story for another day. And if you’re like me, a Millenial  who thought she/he knew it all, think again.

As for the person who made this comparison chart… I’m going to have to disagree on a couple of these…

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It’s interesting to see how Generation Y and Z are compared and contrasted. I’m coming to the realization that a few years can make a world of difference…

Honor Mother Earth on Earth Day

Honor Mother Earth on Earth Day and Plant Something!

Earth day is as good of a day as any to honor our mother earth and plant something to give back. She so graciously provides for us 365 days out of the year, what’s one day of reverence, right?! I like this infographic, below, as a basic guide to planting your own square-foot-garden for only $50. It’s perfect if you don’t have a lot of space or money to utilize a system like this. AND it only takes about two months to see the fruits of your labor. That’s not a lot of time to wait for your very own delicious, homegrown, non-GMO herbs, fruits and veggies! I encourage you to get your ‘garden plan’ together ASAP and work towards a more sustainable life for you and your family. 120430Gardening2


It’s also important to check out the pros and cons of raised garden beds to see if it’s the best option for you and your environment, climate, elevation, etc.

Another simple thing you can do to live more sustainably is to compost. It’s so easy and a great way to produce less trash, help your ecosystem and create rich soil for planting. I just started doing it this past year and don’t know why I waited so long! I guess I thought it was going to be more labor intensive, but it’s really nice to get outside and put your shovel in the dirt every now and then.

Eartheasy.com is a helpful resource to help you live a greener lifestyle. They have an exceptional, easy to follow composting guide that walks you through the benefits, what to compost and how.

There are guides on topics like raised garden beds, non-toxic home cleaning, natural pesticides alternative, natural home cooling, protect your seedlings during transplant, where to buy organic seeds, and so much more.

Another highly-rated seed source, recommended by my friend who grows over 5 million clean seed stock plants a year, is Baker Creek because they have heirloom varieties and test their seeds. Heirloom are naturally selected varieties of plants, so they haven’t been modified at all and are arguably even better than organic varieties.  You can shop their seeds here.

I also like this little guide to fruits and vegetables you can plant at the same time and they will keep coming back, year after year. Sometimes it’s somewhat challenging to have outdoor plants survive year-round in Colorado, but it’s worth a try.

My next project is going to be to grow an avocado tree from the pit, which is outlined here for all you fellow avo-enthusiasts. However, be forewarned that it can take up to 20 years to see the fruition of an avocado tree, but I think it’s worth the wait!

I hope you take time on Earth Day to, at the very least, enjoy the outdoors. Ride a bike, feel the sun grace your face and the wind on your cheeks, and count all the little blessings that this Earth provides for you, cost free. 😀

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How to Promote Yourself Online

Many millennials are struggling with the topic of how to promote themselves online. Seeing as we are in the digital age and most kids these days grew up on social media, it becomes increasingly hard to separate one’s social life from one’s professional life. However, it is imperative to be choosy about the content you are posting and/or promoting because it reflects on you, and we should all know by now that the Internet is forever. Everything you post becomes a crucial piece to your online identity, i.e. creating and promoting your brand.

“The only limit to our realization of tomorrow will be our doubts of today.”

-Franklin D. Roosevelt

I found a few good articles about how to properly network and promote yourself online.

Forbes has a great article on “How to Network Like a Pro Online,” which outlines various social media sites and how to take advantage of them, professionally. Remember, it’s not about what you know, it’s about who you know, so I suggest getting a head start on your networking.

Want to know how to promote yourself without promoting yourself?  Self-made freelancer, Leah, suggests sharing a story, being of service, ask for feedback and BE GENUINE. We could all use a little more authenticity, right?

If you are feeling overwhelmed while editing your social media presence, don’t fret because here’s a guide to help you.

Here’s another article I found helpful about “Cleaning Up Your Digital Footprint.” The #5 on their list should be obvious, but not enough people do it…”Think before you post!”

I hope my post guides you to some helpful resources and helps you make the right steps to become a desirable employee or self-made success story. 🙂

~Katie

PR Newswire — Useful Resource

PR Newswire has been around since 1954 and serves as a great resource for PR professionals to connect, learn and share their content. I have found that PR Newswire.com has a lot of useful information for the PR world, especially their Knowledge Center tab. It outlines various tips on optimizing various topics including content marketing, metrics, planning, brand exposure, promotion, distribution, and communication strategies, to name a few. Many of the e-books, guides and white papers are free to users as long as you set-up an account.

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You can also use this site to send press releases, which can be helpful for those looking for an easy way to distribute, amplify, track and manage their content.

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Social Media: Rules of Thumb

The social media world is vast, messy and confusing at times. This infographic by Fast Company provides some great rules of thumb for users of social media to make the content more manageable and relevant. Some of these I agree with, some not so much; either way, it’s good food for thought. One that I find questionable is, “Forget individuals, you’re creating content that encourages groups to form.” It may be true that you want to create content that brings people together, however, I think paying attention to individuals is what creates lasting relationships and customer loyalty. People (consumers) like feeling special and like they matter, so I would keep individuals in mind as well.

Fast Company magazine compiled these rules from various experts in the field, and you can submit your own rule here!

It’s imperative to master the art of social media in the digital promotion management world. Whether you follow these rules or compile your own, consistency and professionalism are key components to having a successful online presence.

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YouTube’s Creator Playbook

Youtube has a Creator Playbook guide available on their site here and also available for download as PDF here. This is a great free reference to help you build your audience on Youtube.


 We’re excited to provide our partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience on YouTube. We hope that you find the information helpful to your creative process, and we hope to help you take your channel to the next level.


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I thought this was a great infographic to show the importance of Youtube as a search engine with 1 billion unique visitors a month, and 1 out of every 2 internet users on Youtube.

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4 Countries That Influence Modern Popular Music

An important part of digital promotion management is promoting yourself and your work. My beat for Colorado State’s online culture magazine, Culturs, is music. My first article was published yesterday on Culturs.guru, titled, “4 Countries That Influence Modern Popular Music.” It outlines how the music from countries, Jamaica, India, South Africa, and Iceland, influence the music we currently listen to. The styles of music from those countries is very unique and multicultural. In the US, we don’t realize how much of a melting pot our culture and musical tastes really are. It’s important to be aware of our cultural influences and embrace them. I hope my article can provide insight to my readers about some of these cultural influences present in our modern day musical tastes.

Here’s a video of international South African rap sensation, Die Antwoord, who is known for their outrageous persona and stage presence.

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The Video Marketing Guide

Unbounce.com has a great guide for marketing yourself via multiple video outlets including VineInstagram, Youtube, Vimeo and Google Hangouts. This easy to follow guide highlights quick tips and pros and cons of each outlet and can be found HERE.

Unbounce.com is a great resource to build your own app, landing page, forms, with 100% customization, and real-time analytics available to gauge how successful your app and/or webpage is.

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These are just a few outlets to help promote your brand and engage your audience. There are so many others including: Pinterest, Flickr, Facebook, Yelp, Tumblr, and Twitter.

The article, “The Ten Essential Basics of Running A Successful Digital Promo” is a great place to start and make sure to check out “Ten Things NOT to do When Running a Social Media Contest.” These articles are from billowapp.com, a leader in customer engagement software and solutions.

Which ones do you use or have you used? Which sites are the most valuable for your company?

My Instrument Infographic

I made my own instrument infographic for CSU’s Multicultural online magazine, culturs.guru.

From Culturs:


In the 21st century, assessing someone’s background from outward appearance isn’t enough — hidden diversity means people increasingly bring more to the table than meets the eye. Whether through travel, nationality, race or ethnicity, many of us straddle culture in one way or another.

CULTURS global multicultural magazine intends to celebrate the unique perspectives of such people.  Global Nomads, Third Culture Kids, and racially-blended and culturally-blended people can read lifestyle articles and research from their point of view.  One that shows a new-world order — a new normal that affects not only our lives, but the lives of those around us.


Check out the articles that are written mostly by my fellow students at culturs.guru!

I included string instruments from Spain, Great Britain, China, India, South America and West Africa.FINALInstrumentInfographicEdits

 

updated infographic: 3/6/15