How to Use Social Networks for Personal Branding: Infographic

With my recent discovery of photoshop/illustrator and various infographic creator programs, you have probably noticed that I’m a big fan of infographics. I’ve always been a visual learner, and it is well known that most people absorb more information, faster with visual aids (graphs, pictures, and graphics!) This is why infographics have become such a powerful marketing tool in recent years. Below is an easy to follow infographic that outlines “How to Use Social Networks to Grow Your Personal Brand Online.”

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Although most avid internet-users know the basics about these social networking sites by now, this is great for beginners or people who need some clarification. In an ever-changing technology age, it is becoming increasingly harder to keep up. I have a hard enough time as it is, so I can only imagine how it would be if I didn’t grow up on the computer. This one is for the Baby Boomers and Gen Xs. As for Gen Z…. that’s another story for another day. And if you’re like me, a Millenial  who thought she/he knew it all, think again.

As for the person who made this comparison chart… I’m going to have to disagree on a couple of these…

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It’s interesting to see how Generation Y and Z are compared and contrasted. I’m coming to the realization that a few years can make a world of difference…

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How to Promote Yourself Online

Many millennials are struggling with the topic of how to promote themselves online. Seeing as we are in the digital age and most kids these days grew up on social media, it becomes increasingly hard to separate one’s social life from one’s professional life. However, it is imperative to be choosy about the content you are posting and/or promoting because it reflects on you, and we should all know by now that the Internet is forever. Everything you post becomes a crucial piece to your online identity, i.e. creating and promoting your brand.

“The only limit to our realization of tomorrow will be our doubts of today.”

-Franklin D. Roosevelt

I found a few good articles about how to properly network and promote yourself online.

Forbes has a great article on “How to Network Like a Pro Online,” which outlines various social media sites and how to take advantage of them, professionally. Remember, it’s not about what you know, it’s about who you know, so I suggest getting a head start on your networking.

Want to know how to promote yourself without promoting yourself?  Self-made freelancer, Leah, suggests sharing a story, being of service, ask for feedback and BE GENUINE. We could all use a little more authenticity, right?

If you are feeling overwhelmed while editing your social media presence, don’t fret because here’s a guide to help you.

Here’s another article I found helpful about “Cleaning Up Your Digital Footprint.” The #5 on their list should be obvious, but not enough people do it…”Think before you post!”

I hope my post guides you to some helpful resources and helps you make the right steps to become a desirable employee or self-made success story. 🙂

~Katie

PR Newswire — Useful Resource

PR Newswire has been around since 1954 and serves as a great resource for PR professionals to connect, learn and share their content. I have found that PR Newswire.com has a lot of useful information for the PR world, especially their Knowledge Center tab. It outlines various tips on optimizing various topics including content marketing, metrics, planning, brand exposure, promotion, distribution, and communication strategies, to name a few. Many of the e-books, guides and white papers are free to users as long as you set-up an account.

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You can also use this site to send press releases, which can be helpful for those looking for an easy way to distribute, amplify, track and manage their content.

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Social Media: Rules of Thumb

The social media world is vast, messy and confusing at times. This infographic by Fast Company provides some great rules of thumb for users of social media to make the content more manageable and relevant. Some of these I agree with, some not so much; either way, it’s good food for thought. One that I find questionable is, “Forget individuals, you’re creating content that encourages groups to form.” It may be true that you want to create content that brings people together, however, I think paying attention to individuals is what creates lasting relationships and customer loyalty. People (consumers) like feeling special and like they matter, so I would keep individuals in mind as well.

Fast Company magazine compiled these rules from various experts in the field, and you can submit your own rule here!

It’s imperative to master the art of social media in the digital promotion management world. Whether you follow these rules or compile your own, consistency and professionalism are key components to having a successful online presence.

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YouTube’s Creator Playbook

Youtube has a Creator Playbook guide available on their site here and also available for download as PDF here. This is a great free reference to help you build your audience on Youtube.


 We’re excited to provide our partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience on YouTube. We hope that you find the information helpful to your creative process, and we hope to help you take your channel to the next level.


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I thought this was a great infographic to show the importance of Youtube as a search engine with 1 billion unique visitors a month, and 1 out of every 2 internet users on Youtube.

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The Video Marketing Guide

Unbounce.com has a great guide for marketing yourself via multiple video outlets including VineInstagram, Youtube, Vimeo and Google Hangouts. This easy to follow guide highlights quick tips and pros and cons of each outlet and can be found HERE.

Unbounce.com is a great resource to build your own app, landing page, forms, with 100% customization, and real-time analytics available to gauge how successful your app and/or webpage is.

VineInstagramYoutubeVimeoGooglePlus

 

 

 

These are just a few outlets to help promote your brand and engage your audience. There are so many others including: Pinterest, Flickr, Facebook, Yelp, Tumblr, and Twitter.

The article, “The Ten Essential Basics of Running A Successful Digital Promo” is a great place to start and make sure to check out “Ten Things NOT to do When Running a Social Media Contest.” These articles are from billowapp.com, a leader in customer engagement software and solutions.

Which ones do you use or have you used? Which sites are the most valuable for your company?

Download Google’s SEO Starter Guide

Google created a great guide to Search Engine Optimization, better known as SEO. It is available for download in my blog below. This is an increasingly important tool in web design and running a business. The guide includes photos, a glossary, basics, improvements to site structure, optimizing your content, SEO for mobile phones, promotion and analysis.

 

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CD Baby’s DIY Guide for Musicians

 

If you’re a musician but don’t know how to promote yourself on a budget, CD Baby has a great guide for musicians with various articles about self-promotion through various digital outlets. I particularly like their article, “If you only have $100 to spend on marketing your music, here’s what to do.” Sponsored facebook posts, google adwords or hiring a writer to rework your bio or a video editor to make a promotional video are all great ways to spend your $100.

 

Click below to download a great beginner’s guide to marketing your music.

 

free marketing guide