Canopy of the Oaks Benefit
Another person and myself solely planned, organized and produced the Canopy of the Oaks Freedom Festival Benefit on St. Simons Island, Georgia in the summers of 2011-2013. This event was close to my heart because the money raised went to the Boys and Girl’s Club Music Program in honor of beloved late local music teacher, Marshall Allen.
A few tasks involved in the event production included: booking musicians and artisans, organizing and coordinating volunteers, cultivating sponsorships, creating promotional items such as: posters, handbills, press releases, signs and sponsorship banners, promotions, on-site set up and break down, coordinating sponsorships and raffles, ticket sales and artist and customer relations.
I worked with Colorado based Americana/Bluegrass band, Coral Creek, from 2011-2013. My responsibilities included: creating, managing and updating content for their website and EPK, while booking and managing their tours and radio appearances; including a three week tour through Germany and Switzerland. I also documented their shows with photography, social media posts and videography. Music, travel and music business are a few of my passions and working with Coral Creek was an amazing opportunity and learning experience.
This website design project showcases my ability to create a business webpage using a website builder; Wix.com was utilized for this particular site. Mr. Carson had an outdated static one-page website that was not visually pleasing or user friendly. We worked closely together to guarantee his needs were met, which included providing ongoing consultation for the layout, design and content. I edited and added to the existing written content and photos, and developed the website to ensure it was mobile-friendly. I also added buttons to make everything easier to locate (View FAQs, Contact Us) and linked to his Facebook account. He actively uses this site as the primary means to sell his dance trapezes around the world.
Search engine optimization was employed to make sure Mr. Carson’s website appeared first on the list of search engine results. It shows up #1 on Google when potential customers search ‘dance trapeze’ or ‘buy dance trapeze.’
Guide to Colorado Mountain Towns: Winter Edition
This infographic was created from scratch on Adobe Illustrator. It was designed to outline Colorado mountain towns; categorized by lift ticket price, snowfall and various other factors based on information gained through my market research.
Social Media Infographic Plan: Golden Grain Designs
The purpose of the infographic below is to explain the importance of a social media presence in small business practices. I researched and outlined four digital media outlets that Denver-based company Golden Grain Designs does not currently efficiently utilize (Facebook, e-commerce business webpage, Youtube and Instagram). I created this example of a simple social media plan in an attempt to reach more consumers, enhance brand identity and ultimately increase sales.
Negative Consequences of College Binge Drinking
This infographic was created for a Computer-Mediated Visual Communication class and was part of a college drinking awareness project. I used statistics found online to create a visually appealing and easy to follow infographic. All images are creative commons licensed.
CSU: Majors in a Nutshell
This is a mockup of an infographic layout and icons for CSU majors created with Adobe Illustrator. All of the icons were created by hand using the pen tool, and the graphs were based on information collected by the University.